Designing Event Materials and Advertisements for Art Basel Miami
As part of the Adobe Suite Intensive Bootcamp Course in the Design Communication Arts Program at UCLA Extension.
THE CHALLENGE
As part of the Adobe Suite Bootcamp, we were tasked with designing a series of advertisement materials and collaterals for an event of our choice.
Designing a comprehensive suite of advertising materials for Art Basel Miami, capturing the essence of creativity, luxury, and community. The materials needed to resonate with artists and creatives while celebrating Miami's vibrant atmosphere and international culture.
THE SOLUTION
In addressing this challenge, the design approach draws inspiration from Miami's lively culture and tropical ambiance, employing a gradient palette featuring hues of pink, orange, and yellow. The black outlines and palm tree silhouettes adds a dynamic contrast and draws inspiration from the city's skyline and vibrant sunsets.
This series of advertising materials includes meticulously crafted branding, an event map, dynamic flyers, striking posters, eye-catching swag, distinctive event badges, and a comprehensive event guide. Each element serves as a seamless representation of Art Basel Miami, speaking to a wide audience while effectively encapsulating the individual missions of each participating brand.
The design not only enhances the Art Basel Miami experience but also celebrates the intersection of creativity, luxury, and community that defines the vibrant Miami art scene.
